About Us
Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.
With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.
Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.
The Role
Reporting to the Marketing Director, the Brand Marketing Manager is responsible for the development and implementation of the brand marketing plans for Guardian Singapore. Working collaboratively and in synergy with multiple stakeholders and external vendors to deliver marketing objectives that meet business goals.
Responsibilities
Marketing Communications
- Responsible for strategic internal/external communications, media outreach, KOLs, events etc
- to improve public perception of Guardian brand in Singapore and maximize category / retail sales
- Lead Public Relation campaigns to support key campaign launches, working in collaboration with internal functions (Commercial, Operations, E-commerce etc) to achieve campaign objectives.
- Manage media queries, work in collaboration with relevant internal functions to respond and craft key messages
- Leverage on consumer insights to better understand consumer behaviour and perception so as to develop suitable marketing communication strategies that contribute to the growth of business
- Work closely with external agencies (when applicable) to deliver business and campaign objectives. Ensure key messages are in line with Guardian brand proposition
- Track and review campaign performance metrics to ensure delivery of ROI
- Collaborate with strategic suppliers on joint marketing programmes
- Manage and track marketing budgets
Own Brand
- Support the ideation, development and implementation of communications strategy for Own Brand campaigns
- Drive the marketing communications of own brand launches to meet growth objectives
- Measure and evaluate effectiveness of launch campaigns
CSR
- Be the CSR champion, to support and reinforce the company’s CSR agenda
- Supports and facilitates all CSR related activities, initiatives and campaigns
- Manage NGO relationships and be the contact point for any CSR opportunities
Requirements
- Degree, preferably in Mass Communications, Business or Marketing
- Retail / FMCG experience desired
- Past relevant experience (min 3 years) in Public Relation, Brand communications in Singapore.
- A proven track record of successful results (quantifiable) linked to strategy, planning, and execution, i.e., from brief to completion and results
- Ability to navigate and manage ambiguous environments
Benefits
Team Member Discount
Subsidized Medical and Dental Benefits
Training Opportunities
Career Advancement
Location: Tampines North
