Job Description:
As a Digital Marketing Manager at Golden Pothos, you will lead the development and execution of comprehensive digital marketing strategies. You will be responsible for leveraging various digital channels to enhance brand awareness, engage target audiences, and drive business growth. The ideal candidate will have a proven track record in digital marketing, a deep understanding of industry trends, and the ability to implement data-driven strategies.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimize online campaigns across various channels, including social media, SEO, SEM, email, and display advertising.
- Analyze performance metrics and KPIs to provide insights and make data-driven decisions.
- Collaborate with cross-functional teams to create compelling content and campaigns.
- Stay updated on industry trends, emerging technologies, and digital marketing best practices.
- Lead the development of creative and engaging digital content for different platforms.
- Monitor and manage the company's online reputation and social media presence.
- Plan and execute marketing automation workflows for lead nurturing and customer retention.
