Marketing Executive
An important part of the company, the candidate will be responsible for multiple brands of the company. The candidate, who should be an experienced personnel in F&B trade, will be responsible for conceptualising and executing the company’s strategic brand and marketing objectives. He/she will serve a vital role in integrating Marketing objectives and ensuring seamless digital delivery of all work, in a fast-paced environment.
Working independently, the candidate should have the ability to develop business objectives, online strategies, and have a good understanding of the competitive landscape. A rich background in the marketing industry to deliver effective communication with the public is vital. He/she will be responsible for research, content development, establishing a good customer retention program, organizing information shared by and with the customer, and ensuring that company procedures are followed.
Conceptualising and presenting a good proposal is also an important skill required.
Job Responsibilities
• Highly creative with experience in creating content and digital campaigns that engage, inform and motivate across all social media platforms
• Hands on with marketing campaigns to help with brand growth.
• Familiar with delivery platforms and good rapport with delivery partners
• Create a positive opinion of the company to public audience.
• Evaluate social trends so as to improve our current presence online.
• Hands on and able to come up with marketing campaigns to help with the brand growth
• Work on promotion campaigns and curate on new marketing channels to boost sales.
• Take ownership of brand identity and brand’s business pages
• Deliver business goals through efficient, brand-enhancing, and responsible cross-channel marketing and partnerships
• Deliver on business growth and value add for brands, categories, and products under management
• Develop marketing strategies and plans, advertising, promotions, creative projects, media relations, sponsorships and event management
• Develop copywriting materials & proofreading for Pubic Relationship efforts and marketing campaigns
• Collaborate closely with operations team to develop strong campaigns and events calendar across the store channels & delivery platforms.
• Develop high sales impact marketing strategies
• Manages reports that yield insights into consumer online behaviour and key motivational/attitudinal behaviour
Job Requirements:
• Min Diploma/Degree in Marketing, Business, Mass Communication
• Min 1 year relevant experience in marketing/marcom
• Experience in F&B industry would be a strong merit
• Experience in copywriting with excellent communications skills
• Able to multi task and work under pressure with tight deadlines to meet
• Creative and think out of the box
• Able to work independently as well as a team player
• Knowledge in Wordpress creation/editing/maintenance
