Description:
Executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
Job Requirements:
· Assist the team in the development of the overall digital marketing strategy
· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
· Optimize web pages such as the homepage, landing pages, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
· Conduct regular technical SEO audits and work with the web development team to fix technical website issues
· Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
· Conduct research on market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagements and conversions
· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
· Keep up to date with the latest SEO trends, search algorithm updates, new SEO tools and best white hat practices.
· Diploma/Degree or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication
· Flair in strong creative design and copywriting skills is a plus
