Job Responsibilities :
We are looking for an experienced and dynamic Brand Activation Marketing Manager to lead and execute our brand activation initiatives. In this role, you will be responsible for developing and implementing innovative marketing strategies and campaigns that engage our target audience, enhance brand awareness, and drive consumer loyalty. As a key member of our marketing team, you will play a crucial role in bringing our brand to life through creative and impactful activations.
- You will be the driving force behind reinforcing Razer as the world’s leading lifestyle brand to our key gamer segments through engaging content and experiences across all marketing touchpoints.
- Be the brand guardian, direct integrated brand activation and ensure compliance across all markets and customer touchpoints.
- Lead brand integration and activation for cross-category campaigns/tentpole seasonal campaigns
- Maximize brand impact in collaboration with the business units and the global marketing functions, integrating a seamless experience across our own, earned, and paid channels
- Work with the business unit teams to ensure competitive and differentiated Razer value proposition, to create communication frameworks that enrich and deepen Razer’s engagement with gamers
- Plan customer segment-based journeys and communication maps, and inform the creation of impactful content along with the business units, creative and other marketing teams
- Develop the asset conception plan for the business units and creative teams to develop the assets across all marketing channels
- Work with the social and esports teams to create assets that amplify our influencer partner stories to engage and win with gamer customers across the regions
- Develop the brand and activation playbook (including communication, copy, content pieces for social, digital and ecommerce, in-store activations, etc.) for cross-functional teams
- Co-ordinate with the various teams to continuously refine the experience journeys based on an always on experimentation framework
- Set KPI’s and goals to quantify success of the communication assets. Track and report the KPIs with the cross-functional teams
Pre-Requisites :
- Bachelor’s degree or equivalent experience
- Minimum 7 years of work experience in brand activation and sponsorships (corporate or agency role), with a focus on communication and content development
- Understanding and experience of the gaming segment is an advantage
- Excellent program management skills and the ability to operate in a matrixed, global, complex, and fast-paced environment
- Driven and committed team player who can work independently and proactively
- Interpersonal skills to collaborate with multiple stakeholders across several time-zones
- Time management skills to take on multiple tasks and meet deadlines
