- Market research. Identify and understand the market segments who will be interested in our products and services
- Develop / execute digital marketing plan. Conceptualise a digital marketing campaign using a mix of social media channels with market intelligence derived from the research and execute it.
- Build pipeline of leads in the sales funnel. Generate leads from the marketing campaign and implement measures to nudge prospective clients towards call-to-action.
- Measure effectiveness & conversion rate. Review the effectiveness of the campaign and recommend improvements
- Evaluate / recommend AI lead generation software. Research various AI lead generation software in the market and identify the ones that are most likely to multiply the effectiveness of our marketing efforts.
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