We are a leading tutoring center dedicated to providing exceptional English language tutoring to students from China preparing to study in Singapore. We're looking for an enthusiastic Marketing Specialist for a part-time or internship position, who is skilled in navigating the Chinese market and utilizing social media to promote our specialized tutoring services.
Responsibilities:
- Design and execute marketing campaigns specifically tailored to Chinese students and their families, showcasing our English tutoring services and their benefits for students studying in Singapore.
- Create engaging and informative content for popular Chinese social media platforms (Weibo, WeChat, Douyin, Xiaohongshu, etc.) to raise awareness of our center and the advantages of our English language programs.
- Produce creative and appealing graphics and visuals using design software, to highlight our tutoring success stories, student testimonials, and program features.
- Conduct market research to understand the needs of Chinese students studying abroad in Singapore and tailor marketing strategies to address these needs.
- Collaborate with our team to ensure consistent and effective brand messaging across all marketing materials and platforms.
Requirements:
- Strong grasp of marketing principles and strategies, especially within the Chinese education sector.
- Expertise in Chinese social media platforms, with a track record of engaging and expanding audience reach.
- Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator) to create impactful marketing materials.
- Ability to work creatively and efficiently in a fast-paced environment, managing multiple projects with attention to detail.
- Fluent in Mandarin Chinese, with excellent communication skills to effectively connect with our target audience.
This role is an excellent opportunity for those passionate about making a real impact on students' educational paths by effectively promoting our English tutoring services to the Chinese market. Whether you are seeking practical marketing experience or wish to contribute your skills to our mission on a part-time basis, we encourage you to apply.
How to Apply:
Submit your resume, a cover letter explaining your experience with marketing in the education sector and familiarity with the Chinese market, along with a portfolio showcasing your graphic design and social media campaign work, to our recruitment team.
We are excited to welcome a new member to our team who shares our passion for education and can help us connect more Chinese students with the opportunities awaiting them in Singapore. We look forward to your application!
