The Manager, Marketing & Merchandising, is responsible for formulating and implementing marketing strategies and plans for the designated customer accounts. Key responsibilities include establishing marketing budgets, setting performance indicators, and managing the Critical Path (CP) from product development to the execution of placed orders through effective coordination with internal and external stakeholders. This position will play a crucial role in managing strategic partnerships with key customers, integrating sustainability considerations into marketing operations, and fostering a high-performance culture within the marketing and merchandising team to consistently achieve department-specific targets, contributing to the broader objectives of the organization.
Job Responsibilities
Marketing Strategy, Budget, and KPIs
• Formulate and implement a comprehensive marketing strategy and execution plan for assigned customer accounts in collaboration with the Head of Marketing.
• Establish the annual budget and relevant performance indicators, ensuring alignment with the overarching marketing strategy.
Execution and Leadership
• Generate and confirm orders to fulfill the budgeted capacity meeting the targeted earnings.
• Develop and manage the Critical Path (CP) for both product development stages and the execution of placed orders.
• Coordinate with a diverse range of stakeholders, including external customers and suppliers, as well as internal teams such as design, product development, supply chain, and manufacturing, to ensure seamless execution of all key activities of Critical Path, resulting in ontime order fulfillment that surpasses customer expectations.
• Define expectations and set key performance indicators (KPIs) for the Marketing & Merchandising team members in Singapore and Bangladesh.
• Monitor and supervise the team’s performance to successfully deliver the department’s KPIs and customer expectations.
• Drive continuous improvement initiatives through process, technology, and digital projects to improve efficiency and earnings.
• Consistently adhere to the established marketing and merchandising standard operating procedures (SOPs) and governance system of the Company, as well as the requirements of customers.
Customer Relationship Management
• Develop and nurture relationships with key customers to foster strong strategic partnership on achieving shared business objectives.
• Deliver exceptional customer service and proactively identify opportunities to consistently expand business opportunities and strengthen the partnership over time.
Market Intelligence
• Stay informed about market competitiveness, customer trends, new products & materials, and suppliers in order to stay competitive and provide an exceptional customer experience.
Sustainability Integration
• Incorporate Sustainability considerations into marketing and merchandising operations to align with corporate sustainability goals through promoting sustainable materials and products.
People & Culture
• Foster a high-performance culture at marketing & merchandising by utilizing Q Performance Management Systems (Q PMS), support Learning and development and workplace engagement events.
Job Requirements
Educational Background
• Bachelor’s degree in business administration, Marketing, Textile Engineering, or related.
Experience
• 3 – 6 years of experience in leadership/managerial role with reputed companies in manufacturing industries.
Additional Requirements
• Proven track record in managing high-performing and diverse teams with a company with global operations.
• Experience with any global company managing customers with diverse geographical locations and complex product offerings – preferably in the fashion industry.
• Proven leadership skills, effective team management, and decision-making abilities.
