Overview
This position is responsible for developing and executing a comprehensive PR strategy and plans that support the overall product marketing plans.
Roles & Responsibilities
- Work closely with Marketing, Sales teams, and the appointed PR agency to develop the overall PR strategy and plans for HMGICS products.
- Establish and maintain strong relationships with all media contacts, key opinion leaders, and key industry stakeholders.
- Plan and organize media engagement events, including product previews, launches, and showcases.
- Manage the development and distribution of press materials, including media releases, keynote speeches, product factsheets, etc.
- Actively pitch new story angles/media interviews to maximize product exposure.
- Manage the HMGICS Newsroom to ensure all product news and information (local/global) are updated in a timely manner.
- Oversee the overall management of media test drives and the test car fleet.
- Monitor industry trends and news, and conduct monthly media monitoring of HMGICS clippings.
- Serve as the key liaison for all product-related media inquiries.
Requirements
- Bachelor’s degree in Marketing, Mass Communication, or related disciplines
- Minimum 5 years of experience in Public Relations (preferably in the Automotive industry)
- Strong knowledge of traditional and digital PR techniques, including media relations, influencer marketing, and content creation
- Strategic thinker with a passion for the automotive industry and a proven track record of delivering successful PR campaigns
- Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives
