We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!
As an Integrated Media Planner, you will support your Manager in integrated media planning and buying.
Specifically, you will be involved in:
1. Planning
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels
2. Buying
- Negotiation with media owners for better rates and value adds
- Booking of ads and setup of digital ads– both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
- Competitive monitoring for offline media (ADEX) and digital media tracking
