Vitasoy International Singapore (VIS) is a wholly owned subsidiary of Vitasoy International Holdings Limited (VIHL), a leading manufacturer of plant-based food and beverages headquartered in Hong Kong. The company has been promoting sustainable, tasty, and nutritious plant-based products around the world since 1940.
Overview:
As a Commercial Marketing Assistant Manager at Vitasoy, you will play a pivotal role in developing and executing marketing initiatives to propel the growth of Vitasoy products and enhance their commercial success. This position demands a dynamic individual with a keen understanding of market trends, consumer behaviour, and effective sales and marketing strategies in the context of the plant-based product industry, specifically tofu and beverages.
Responsibilities:
1. Product Positioning and Packaging Development:
- Collaborate with cross-functional teams to define and refine the positioning of Vitasoy products, ensuring a compelling value proposition within the market.
- Work closely with the Product Development division to understand the unique features and benefits of Vitasoy offerings.
- Lead the integration of innovative and sustainable packaging solutions into the overall product strategy, ensuring alignment with Vitasoy's commitment to environmental responsibility and market and category expansion.
2. Go-to-Market Strategy:
- Develop and execute go-to-market plans for new Vitasoy products, considering pricing, distribution channels, and promotional activities.
- Coordinate closely with Sales teams to ensure alignment between marketing strategies and sales objectives.
3. Market Segmentation:
- Analyse target markets and customer segments to tailor marketing approaches that resonate with Vitasoy's audience.
- Implement strategies to penetrate new markets and expand Vitasoy's customer base.
4. Brand Management:
- Oversee the maintenance and enhancement of the Vitasoy brand image, ensuring consistency across all marketing channels.
- Monitor Vitasoy brand performance and make recommendations for adjustments as needed.
5. Campaign Management:
- Design and manage multi-channel marketing campaigns for Vitasoy products, incorporating digital, print, events, and promotions.
- Monitor campaign performance and analyse results to refine future initiatives.
6. Collaboration and Leadership:
- Work closely with internal teams at Vitasoy, including Sales, Global Marketing, Regulatory, Product Development, Finance, and Production fostering a collaborative and results-driven environment.
- Collaborate effectively with external partners, such as distributors in different geographies and marketing partners/agencies, to maximize Vitasoy's market reach and product availability.
7. Budget Management:
- Develop and manage the marketing budget for Vitasoy, ensuring cost-effective allocation of resources to achieve maximum impact.
- Provide regular budget updates and reports specifically tailored to Vitasoy's financial objectives.
8. Commercial Planning and Market Research:
- Formulate and execute targeted commercial sales & marketing plans for Vitasoy products, ensuring alignment with overall business objectives.
- Conduct thorough market research within the tofu and beverage industry, to inform and optimise marketing initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
- Proven minimum 5 years experience in commercial/ sales/ marketing roles within the FMCG industry, with a track record of successful product launches and market expansion.
- Strong analytical skills with the ability to interpret data within the context of the plant-based product market.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams.
- Demonstrated leadership experience in managing marketing teams and projects, preferably within the food and beverage sector.
- Familiarity with the latest marketing trends, tools, and technologies, particularly as they relate to plant-based and sustainable products.
If you are a results-oriented sales/marketing professional with a passion for driving the commercial success of plant-based products, we invite you to apply for this exciting opportunity at Vitasoy. Join our dynamic team and contribute to our continued growth and market leadership in the industry.
