About
Launched in 2014, SocietyA champions and celebrates the diversity and talent of Asian designers and their amazing collections. Since its inception, the multi-label brand has made significant strides in the fashion retail scene. From having only 11 Asian-designer brands under its belt in 2014, SocietyA currently houses over 80 fashion, beauty and homeware brands from Korea, Paris, New York, Indonesia, Thailand and more. With a decade of business under its belt, SocietyA moves into a new era, now presenting leading global designers and brands to its audience.
Responsibilities
- Orchestrate and manage online advertising strategy across all social media platforms.
- Manage the marketing campaigns across all digital channels, including SEM, SEO, display, Facebook ads, Instagram ads.
- Review new ad types to reach out to target audience.
- Organize and produce an advertising calendar to support our overall business strategy.
- Work with creative and content teams in producing your ad plan to life.
- Develop performance metrics for all digital advertising activities.
- Work closely with ecommerce team to create integrated marketing plans so as to drive traffic to ecommerce sites and increase sales conversion.
- Execute campaigns, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROAS in paid search campaigns
- Perform in depth SEO analysis to make recommendations and execute strategies
- Understand digital and social media advertising trends, innovation, and competitive landscape, and provide feedback to management
Requirements
- 2 - 4 years in digital advertising with SEO/SEM campaigns. Candidate should be able to demonstrate successful case studies from past campaigns.
- Good knowledge in relevant tools such as Google Analytics, Google AdWords, Google Search Console, etc.
- Background in digital marketing for fashion, beauty or retail brands is a plus.
- Ability to work independently and with an analytical mindset.
- Skilled in multi-tasking and with excellent time management skills.
