Role:
Oversee the Cards Portfolio Management activities to identify business opportunities by defining a strong product proposition and management. Develop effective marketing strategies, initiatives and programmes targeted at identified key segments by the business to maximise portfolio profitability. Manage and oversee key projects that are strategic in achieving Business goals.
Key responsibilities include:
Contribute towards meeting AOP key indicators in Card business.
- Ensure that the following key business indicators are met:
- Revenue
- NPBT
- Receivables
- Sales
- New Card Accounts
Drive key projects for the Business
- Drive balance build initiatives
- Execute timely Customer Life Cycle Management actions to drive higher engagement, active rates and retention
- Provide requirements and business input for key servicing journeys
Initiate Marketing Programmes to increase customer engagement and to contribute to portfolio profitability
- By developing the unique value propositions reflecting the segments’ needs to drive activation and retention
- By analysing emerging trends and opportunities for targeted offers
- By interpreting portfolio demographic and behavioural profiles and identifying manageable customer segments for targeted offers
- By implementing effective, measurable tracking mechanisms and seeking ways to improve and finetune each marketing programme
- By monitoring end-to-end campaign timelines from initiation to creative development and programme fulfilment to post-campaign analysis
- By initiating Marketing Programme Proposals and business cases and ensuring they are duly completed and signed-off by Signatories Parties before proceeding with each campaign
- By ensuring advertising expenses are within approved budgets
Ensure that delivery and support departments are readied before each marketing campaign
- By spearheading activities and analysing resources and requirements for each marketing programme
- By ensuring frontliners/delivery channels are briefed and equipped them with the necessary information to deliver the product and promotion swiftly to the customer
Manage and develop a high performing team to deliver business results
- Ensure open communications with the team and encourage regular feedback.
- Conduct weekly team meetings to update work progress, share learning and address work concerns/ issues
- Facilitate and complete bi-annual performance reviews
Maintain HSBC internal control standards, implement and observe Group Compliance Policy and maintain awareness of operational risk and minimise the likelihood of it occurring
- Maintain awareness of operational risk including its identification, assessment, mitigation and control, loss identification and reporting
To be successful in the role, you should meet the following requirements:
The job holder is required to work within the parameters/guidelines/regulations set out in the Marketing Guidelines and Process, FIM, BIM and other related HSBC Group Manuals and those laid down by the Association of Banks in Singapore (ABS) and the Monetary Authority of Singapore (MAS). Whilst the jobholder is required to work independently with minimum supervision, he/she is expected to discharge his/her responsibilities as and when required by the line manager. All campaign proposals should be referred to the line manager and other internal risk stewards for approval as required.
Key requirements & experience
- Degree holder with minimum 5 years’ experience in consumer credit cards within banking
- In depth understanding of customer segmentation, marketing, acquisition and regulatory environment surrounding consumer credit cards
- Excellent communication and interpersonal skills, and ability to interact and work with a wide spectrum of internal and external stakeholders
- Good project management skills
