The Role
In this role you will be overseeing lifecycle marketing & marketing automation programs (specifically Braze) that deliver business results for the various verticals within MoneyHero Group. Our ideal candidate is comfortable shifting between developing high level strategy, helping the business grow and getting things done. With your hands-on experience in Customer acquisition & retention strategy, penchant for lateral thinking and problem solving, cross-functional collaboration skills, leadership experience and a personal ambition to nurture a high performance culture, you will play a key role in the MoneyHero Group marketing organization.
Your Task
- Customer Journey Mapping - analyzing critical customer touch points with brands across MoneyHero Group and maximizing commercial opportunities through timely and relevant communications
- Owning and optimizing end-to-end customer nurturing and lifecycle marketing approach from planning to execution incl. impact forecasting, prioritization, implementation, success measurement and optimization
- Developing and implementing experimentation for all aspects of the customer lifecycle to test, learn and scale the most effective approach for growth.
- End-to-end planning and executing campaigns across email, Whatsapp/SMS, and in-app touchpoints to drive cross-sell targets. This includes identifying suitable segments within our user base for each campaign, bundling different campaigns together where the target segment is the same, drafting compelling direct-response content, sending out the content from our database, and reporting on conversion results
- Map out triggers and content based on user actions to build automated email workflows for welcoming, nurturing, and timely cross-sell
- Continuously optimize automated email flows to improve performance
- Design and conduct A/B tests for campaign optimisation and improvement
- Track and report on campaign metrics such as open rates, CTR, and conversion, providing actionable insights and recommendation to improve on campaign performance
- Gatekeeper of customer contact to prevent spamming from the various campaign teams; responsible for minimizing Unsubscribe rate
- Stay updated on emerging trends and best practices in email/Whatsapp marketing and CRM.
- Obsessing about local customer insights and tailoring messaging and distribution channels accordingly.
Skills & Qualifications
- 5+ years of experience in managing lifecycle, cross-sell and up-sell programs.
- Ability to both think strategically and execute tactically, with excellent communication and leadership skills.
- Proven track record in delivering long-term customer engagement and lifetime profit growth. Strong background in customer conversion, retention and win-back strategies.
- Deep understanding of segmentation and customer lifecycle.
- Expert knowledge working with CRM platforms, marketing automation softwares and lifecycle communication platforms (eg Segment, Braze, etc). Experience directly working with Braze is highly preferred.
- Strong data-driven mentality with the ability to interpret data and identify actionable insights to inform engagement strategies.
- Hands-on marketer with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment with a great attention to detail.
- Thrives in a fast-paced environment with strong bias for action.
- Strong analytical skills to make data-driven decisions.
What can you expect from us?
- Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
- Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
- Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
- Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
- Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
