Responsibilities
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.
Team Introduction
In line with the globalization strategy and vision of the company, the Global Payments team builds a platform to provide cross-border payment solutions for all ByteDance's products and services, that are growing rapidly worldwide. This is an exciting opportunity to make an impact on global scale across all ByteDance's business usecases.
1. Based on industry/market/user insights and considering the characteristics of global e-commerce, analyze and develop long-term campaign plans, including key milestones, hotspots, major promotions, etc. Design integrated marketing strategies and approaches for international credit payment services (BNPL) to enhance core metrics such as BNPL's GMV.
2. Build an operational system that serves the lifecycle of user segments for BNPL, including user acquisition and user engagement, tailored to specific scenarios. Drive the establishment of touchpoints, marketing tools, and marketing benefits repository to improve business conversion efficiency.
3. Monitor and attribute the progress and effectiveness of existing traffic touchpoints and daily operational activities. Expand collaboration opportunities with internal and external partners to acquire additional traffic sources. Collaborate with marketing teams to implement new growth strategies and initiatives.
Qualifications
1. Bachelor's degree or above, with 3-8 years of work experience, with over 1 year of people management experience, preferably in user growth operations or integrated marketing operations in the BNPL payment or e-commerce industry.
2. Clear logical thinking, strong business acumen, self-driven with a goal-oriented mindset, team player with the ability to actively drive business collaborations.
3. Ability to independently manage projects, strong skills in program design and data sensitivity, excellent resource integration capabilities. 4. Excellent communication and negotiation skills, ability to collaborate across departments, passionate, creative, and responsible, with personal insights and experience in marketing strategies.
5. Proficiency in data analysis, ability to identify and solve problems through the analysis and synthesis of various operational data.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
