As E-com Marketplace Manager, you will drive profitable sales and customer growth on digital marketplace platform through partner and assortment expansion while consistently maintaining the H&M brand. The role will work collaboratively and cross-functionally to drive and transform the customer experience while maximizing financial returns and building the business into a strategic profit center. You work in accordance with legal requirements and H&M standards, policies and procedures to meet the expectations of customers and colleagues.
You are commercially driven, results-oriented, and thrive on using salesmanship to drive day-to-day optimization and executional excellence of our marketplaces. You have deep experience in e-commerce sales, with knowledge of how to translate data into insights that lead to hypothesis to test and action. Your interest in digital, product and assortment, analytical ability, and commercial skills enable you to constantly improve customer shopping experience in your markets. You are an experienced and proven leader with ability to lead effectively and create results in a highly complex environment. You enjoy teamwork and collaborate effectively with a group of diverse people to achieve set goals and targets. You have a strong business mindset, communicate well and you are comfortable in making decisions.
Key responsibilities
- Ensure marketplace profitability and customer growth by building joint selling budget, in collaboration with internal stakeholders and marketplace partners; set, optimize, and secure strong activity plans for the brand on external marketplaces and gain familiarity with the commercial agenda of our partners, maximizing selling peaks through accurate forecasting and inventory planning.
- Collaborate with marketplace partners and local media team to set and deliver on marketing budgets and optimize both paid and owned channels to drive traffic, customer growth, and revenue. Explore and implement best practices for marketplace inventory fulfillment; identify areas for improvement that can lead to cost savings, greater efficiencies and profitability.
- Build and maintain brand health on the platform in terms of catalogue, content, callouts, assortment and offer, as well as own sales analysis, reporting ROI and developing sales through consistent follow-ups with our marketplace partners.
- You ensure marketplace branding experience by acting as a brand ambassador building the H&M brand in the marketplace digital environment and developing promotional events to drive strong customer awareness and conversion.
- Drive and promote a consistent, brand-appropriate presence across all high engagement visibility areas on marketplace and communication through strong price and product presentation in collaboration with the media lead.
