We are seeking an experienced CRM Director to oversee our marketing technology stack and customer lifecycle marketing. The ideal candidate will have a strong background in CRM systems, specifically Hubspot, and will be responsible for driving customer engagement, retention, and growth.
Key Responsibilities
1. Strategic Planning and Implementation
- Lead CRM strategy development and execution, aligning with company objectives and KPIs.
- Own the CRM roadmap and manage prioritization and resource allocation.
2. Martech Stack Management
- Oversee the entire HubSpot infrastructure, including data management, segmentation, and integrations with other systems.
- Evaluate new technologies and add-on applications to improve and optimize marketing performance.
3. Lifecycle Marketing
- Develop and execute customer lifecycle marketing campaigns to drive engagement, reduce churn, and increase customer lifetime value.
- Use analytics to monitor customer journeys and optimize at various touchpoints.
4. Leadership and Collaboration
- Lead and manage the CRM team, ensuring effective collaboration across marketing, sales, and customer success.
- Collaborate with cross-functional departments to align CRM strategies and activities.
5. Reporting and Analytics
- Track and report on CRM metrics, providing actionable insights.
- Make data-driven decisions to enhance customer engagement and improve ROI.
6. Budget Management
- Oversee the CRM budget, ensuring maximum ROI.
7. Compliance and Data Management
- Ensure all CRM activities comply with industry regulations and data protection laws.
Qualifications
- Minimum of 5 years of experience in a CRM leadership role.
- Extensive experience with HubSpot or similar CRM platforms.
- Strong understanding of customer lifecycle marketing.
- Proficiency in data analytics and performance metrics.
- Excellent leadership and communication skills.
- Certified in HubSpot CRM is a plus.
