Overview of the Job
This is hybrid role that gives you exposure to both performance media and ecommerce strategies, which is a promising opportunity as APAC continues to make fast progress in this direction. You will be responsible for performance channel planning, lead implementation and help drive digital best practices for our clients. You will be the go-to digital person for clients and agency partners for your accounts and proactively lead presentations and meeting discussions.
You must possess excellent working knowledge of paid digital channels driving traffic to ecommerce marketplaces and familiar with paid search on marketplaces like Lazada and Shopee.
It is a multi-market regional role, where you will be leading regional strategies and execution, and work with global HQ and local markets.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role:
This role reports to the Regional Digital Director
3 Best Things About The Job:
1. Working with a high performing integrated media team to drive best in class digital channel planning and ROI
2. Hone leadership skills through building and leading operation excellence for the team
3. Work with counterparts across all of APAC
Measures of Success
In three months:
• Fully up to speed with the platform analytics and strategy frameworks for existing clients at Wavemaker
• Be the point person for clients’ ecommerce consultation
• Take on maintenance of proprietary Wavemaker tool on marketplace competitive intelligence
• Actively participating in agency updates, GroupM working group on analytics, data and tech
In six months:
• Be seen as the go-to person for ecommerce on-platform tools from the Wavemaker local teams
• Actively support APAC Ecommerce lead on tools and capabity developments for the region
• Support in deployment of Wavemaker’s proprietary Wavemaker Illuminate with the business leads
• Recommend processes and innovative ways to improve existing ways or working or streamline workflow
In twelve months:
• Actively steering the ecommerce pitches and credentials to clients
• Work with APAC Ecommerce lead to drive new projects and revenue on analytics and tech
• Have the ability to lead client projects and meetings independently
• Be an active member of Wavemaker’s consultancy hub offering
Key Areas of Responsibilities
• Competent in planning all digital channels and managing digital integration within the bigger communication plan.
• Own project management, ensure smooth workflow and get clients and team members up to speed on all tasks.
• Formulate performance media plans based on campaign objectives and GMV targets, working with paid social, paid search and programmatic specialists
• Responsible for planning and executing on-platform marketplace paid search campaigns with team support, including end to end setup, optimizations and reporting
• Tracks performance in reporting and dashboards
• Analysis and optimization of the campaigns
• Works with global ecommerce client practice lead to update on regional performance and share best practices
• Identifies long-term trends and insights, connecting it to the wider touchpoint planning approach
• Leads WIPs and quarterly business review, providing analysis and recommendations
• Main point of contact for regional clients, media partners and agency partners
Required Competencies
• Experience in conversion-led campaigns for ecommerce
• Understanding of digital platforms across paid search (Google Ads, Google Shopping, Google Shopping with Shopee), paid social (Facebook Collaborative Ads), programmatic (DV360) and other relevant digital channels
• Experience in paid search for Lazada and Shopee. Will be an advantage if candidate has familiarity with other marketplaces and D2C ecommerce.
• Knows know to use MSP and seller center for marketplaces
• Be up to date with new and upcoming performance and ecommerce formats
• Possesses strong analytical skills to analyze data and turn them into actionable insights
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
• Shows strategic ownership of key projects or topics and works across channels to find key points of success
• At least 4-5 years of overall experience in managing performance campaigns, of which 1-2 years of experience in the ecommerce marketplace space
More about Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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