About DDB Group Singapore – With a focus on innovative marketing, DDB Group Singapore builds brands and business with its specialised divisions: DDB, Tribal Worldwide (digital), TracyLocke (shopper marketing), Track (e-commerce, data and CRM) and TellingStories (film and content). DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of the DDB Worldwide communications network – the fourth largest communications network in the world, with more than 200 offices in over 90 countries.
Scope:
The Senior Art Director is responsible for the visual creation of advertising campaigns, including print, TV and collateral material. This includes establishing the conceptual and stylistic direction for clients’ projects and orchestrating the work of production artists, photographers, illustrators, pre-press technicians, printers and anyone else who is involved in the development of a project.
You need to have the imagination, drive and enthusiasm for producing industry-leading work.
Key Responsibilities:
- Work closely with the Copywriter to generate creative ideas and concepts to fulfil clients’ brief.
- Produce sketches or 'storyboards' (television) or 'scamps' (print) to communicate ideas to the clients.
- Gain an understanding of the target audience and business that the advertisement is aimed at.
- Meet with the Creative Director and Account Manager before presentation of ideas to clients.
- Pitch ideas to clients.
- Brief other members of the team.
- Commission photographers, artists or film-makers to work on projects.
- Visit and assess locations for potential shoots.
- Work on location.
- Attend meetings at production houses and with other directors.
- Work in editing suites to oversee the finished product.
Required Skills & Preferred Qualifications:
- Good communication skills and the ability to express abstract ideas visually.
- Creation and implementation of the visual design elements associated with brand positioning, public relations and strategic marketing for conveying clients’ unique message.
- Understanding of clients’ vision and ensuring its development by the team.
- Creation and administration of project schedules and budgets.
- Ability to maximize the financial resources and earnings of both clients and company
