Job Description:
Key Accountabilities
Client's trusted advisor
- Be the senior point of contact for multiple clients across the region and build highly effective interpersonal relationships. Expectation is that you will spend considerable face to face time with clients to foster a partnership mentality, not delivery mentality.
- Become the client’s trusted advisor within the business, proactively addressing issues on both the client and dentsu sides to improve business performance. The ability to have difficult conversations with clients is an imperative.
- Manage annual client development roadmap to monitor client satisfaction and proactively introduce dentsu solutions where relevant to increase client product diversity.
- Work collaboratively with teams from other dentsu service lines to deliver our single P&L philosophy, ensuring clients receive a seamless service.
- Attend and represent the team at important external and internal client meetings, including senior management status meetings, briefing sessions, campaign reviews, QBRs etc.
Client strategy development
- Fully understand client business objectives / communication objectives and ensure these are translated into meaningful, solution focused digital strategies.
- Heading up the SG hub which includes Singapore, Indonesia, Malaysia, South Korea and Thailand.
- Work closely with account leads in other markets (incl. INDO, MY, KR and Thailand) to develop world-class media strategies & plan.
- Work closely with the global team and provide markets insights as well as cascade global directions / processes to markets.
- Proactively position dentsu as the media centre of excellence for your client. Take the lead on all internal and external media conversations.
- Work closely with global client team on HQ requests & initiatives, such as cost modules exercise, people-based marketing initiatives and brand safety
Team & workload management
- Effective management of client expectations is essential; support your teams to ensure the timely and accurate delivery of work, identifying improvements to ways of working where required.
- Be responsible for the development of managers within your team, including the setting of personal objectives and performance reviews.
Client profitability and finance
- Be responsible for the delivery of revenue across the clients your teams and pursue all potential cross sell / up sell opportunities.
- Ensure your teams and the central billing teams are completing billing and reconciliation of campaign spend / income in a timely and accurate manner so suppliers are paid on time, and clients are invoiced on time.
Product development & new business
- Remain abreast of developments in media and contribute towards internal PR targets.
- Work closely with the Client Partner/ Head of Media on client development and with the New Business Lead to deliver new business RFPs and pitches as required.
- Leverage relationships with media partners to identify innovative solutions to client challenges, with the focus on creating case studies and award entries.
Key Experiences
- Minimum 10 years’ agency side experience in a digital strategy and/or execution role
- Experience managing a team to deliver best-in-class client campaigns
- Experience managing senior client relationships independently
Professional Skills
- Articulate presenter, with the ability to present to senior clients and internal agency teams, comfortable with showing what data means and how we can take action based upon it
- Passionate about and engaged with the fast changing world of digital media
- Good understanding of planning integrated campaigns across the various mechanisms, channels and buying models
- Strongly numerate and comfortable manipulating data sets
- Highly literate with a good understanding of how language is used to communicate to different audiences.
- Commitment to deliver first class work every time, and never leave a quality issue unchecked
- Highly commercial - selling value, negotiation, client relationship management skills, how to be a trusted business advisor
- Excellent planning, analytical and organisational skills alongside high attention to detail
OBJECTIVES AND MEASURES OF SUCCESS
What Success In This Role Looks Like
- Have built strong relationships with client and dentsu stakeholders, meeting regularly to review business challenges
- Have worked with dentsu stakeholders to implement innovative media solutions to meet client objectives, with case studies created
- Have identified and delivered new business / cross sell / up sell opportunities in partnership with the Client Partner/ Head of Media and dentsu stakeholders
- Have instilled a strong attention to detail within your direct reports, following all processes defined by finance ops & operations teams
