About the job
Pulsar is an audience intelligence SaaS platform and digital strategy consultancy. We help companies track, visualize, and understand what is being said on the web, on social media, search, and their own websites in order to help them generate insights for marketing and product. Our clients include Twitter/X, Reddit, Twitch, The Guardian, CNN and NBC.
It’s part of the evolving Access Intelligence portfolio that includes Isentia, the market-leading media monitoring, intelligence and insights solution provider; Pulsar, the most advanced audience intelligence and social listening platform; Vuelio, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and ResponseSource, the network that connects journalists and influencers to the PR and communications industry.
Role Overview
We are looking for a creative marketer who is both verbally and visually oriented, to help us tell stories about data-driven insights and our platform’s capabilities across marketing channels, through clever writing and eye-catching graphical assets, while also lending a hand analyzing the data. This is the opportunity to take the power of content creation to a new level and explore outside the current boundaries of storytelling.
Key Responsibilities
- Develop insight-led content using Pulsar, and other Access Intelligence platforms like Isentia, Vuelio and Response Source for social media, content marketing campaigns, emails, blogs, webinars and events.
- Create high-quality content for both PR & Comms and Marketing buyers that builds reputation and communicates the value of Pulsar and Isentia.
- Help maintain and deliver against a busy content calendar including blogs, reports, events & partnerships, use cases and testimonials, webinars, product releases, company announcements, and more.
- Lead on delivering accurate, methodologically sound research work.
- Deliver content as part of a global content strategy, liaising with international teams and repurposing global content to meet local needs. Support the development and delivery of a long term content creation strategy and tone of voice.
Profile
- Bachelor's Degree in Marketing, Mass Communication, Media, Communication or Journalism.
- 2-3 years experience or more in content, media agency, content marketing, and writing. Has a deep curiosity for media, Internet culture, marketing and consumer culture. An interest in how social media shapes the broader culture and economy.
- Exceptional writing skills and the ability to modulate writing and tone of voice based on brand, campaign, channel and context. You know how to play with words and land on exceptional copy to engage with different topics across different platforms and marketing channels.
- An ability to think and execute visually, you know how to articulate these concepts visually and create the graphical assets to convey them with an eagerness to work with design tools like InDesign, Illustrator, Canva and data visualization tools like Flourish.
- You have a knack for research and in analysing and wrangling data – from Pulsar all the way to Excel.
