The person in this position not only needs to use words as weapons, but also overcome the psychological defenses of target audiences, and provide integrated and creative solutions with art utilizing precise insight and logical thinking, guaranteeing the success of the Clients’ marketing campaign. At the same time, senior copywriters should work with senior art directors to act as the main force of project execution, supervise team members, control human resources expenditures and time costs, and create work up to the Ogilvy standard.
Main Job Tasks and Responsibilities:
Client Management
- Communicate with both account collegues and Clients to gain a better understanding of Client needs, and provide efficient creative solutions.
Strategy
- Maintain a good working relationship with planners, and contribute creative ideas in developing communication strategies.
Creative Leadership
- Responsible for the projects undertaken with senior art directors.
- Has the ability to accurately understand creative briefings, and work with designers creatively in keeping with communication strategies.
- Responsible for the textual content of all productions based on the creative plan determined by the team.
- Write a creative concept that makes it easier for Clients to understand our solutions with vivid and insightful text, making it easier to accept it.
- Familiar with the project processes, collaberate perfectly with both internal and external teams, and promote the smooth progress of the work.
- As a “senior student”, help designers become familier with the qualities of commercial art and enhance their creative thinking and abilities.
- Maintain a strong intellectual curiosity, learn about emerging media and technology, and keep our ideas up to date.
- Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.
Leadership & People Management
- Set an example protecting Ogilvy’s reputation.
- Stay motivated and constantly improve professional skills in creating work.
- Stay positive, regardless of success or failure.
- Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
- Build trust and respect with others, provide training opportunities to ensure others’ development, and develop a team with professional ethics and effective performance.
- Take responsibility and keep commitments when facing huge challenges or mistakes.
- Abide by the WPP Code of Business Conduct.
