ABOUT THE ROLE
The marketing manager will manage the development and implementation of above-the-line, below-the-line, digital marketing and media strategies as part of integrated marketing campaigns to promote products and services cater to the B2C & B2B sectors.
The ideal candidate is a proactive and strategic thinker who has a passion for optimizing campaigns and mentoring a team. This person will be responsible for driving our performance marketing strategy to reach out to consumers and achieve our marketing goals.
This role will be reporting to the Managing Director and be required to execute day-to-day Marketing operations activities and communications.
In addition to the above, you’ll also be responsible for:
Roles & Responsibilities:
- Overseeing promotional campaigns KPIs, ensuring that KPIs are achieved within budget and maximizing profits
- Utilizing analytics tools/software, and critical thinking and analysis, to manage and evaluate digital marketing performance
- Tracking conversions for all campaign/events and constantly improve on enhancing conversions to leads generation or sales
- Building reports using internal data, optimizing overall lead acquisition
- Remain up to date on existing and emerging trends in social media
- Work with creative and content Teams to create, iterate and identifying winning creative angles and assets
- Working with ecomm team to create and monitor a social calendar
- Monitoring and guide junior stuff to answer sales & general enquiries on social and communication platforms (ie, FB, IG, Telegram, Email, etc)
- Build and maintain strategic partnerships/ relationship which includes negotiating on campaign terms or seeking for sponsorships
REQUIREMENTS
- Adaptability in a SME / startup environment
- Bachelor’s Degree in Marketing, Business, or related discipline
- 3-5 years of experience in marketing
- Deep knowledge of retail and digital marketing, basic knowledge of SEO will be an advantage
- A clear understanding of social media and how to translate strong campaigns across these channels
- Good communication skills in both written and spoken English
- Excellent project, time and people management skills
- Keen learner and a team player with a great sense of responsibility, proactive with a positive attitude
- Experience with marketing analytics tools (ie Google Analytics) and media networks
- Creative thinker with an eye for detail
- Able to multi-task with excellent organizational skills and meticulous in work assigned
- Able to work under a tight timeline in a fast-paced environment
