Job Description
As a leading player in the Asian renewables sector, Sembcorp offers a wide range of career opportunities in the energy industry. To propel our transformation, we require the right talent. In this competitive talent landscape, what distinguishes us is the opportunity to make a meaningful impact on the global energy transition—whether through investment and asset management, project development, operations and engineering, or corporate functions. Through job rotations, global placements, and diverse learning and upskilling programs, Sembcorp aims to empower its employees to contribute positively to the journey of energy transition.
We now have a role for a strategic brand designer to help strengthen our value proposition across our businesses and markets. This role is centered on shaping Sembcorp's brand identity and how it’s presented externally and internally. To breathe life into a brand and give it a tangible identity, a branding designer must convey strategic business messages via words and imagery that cut through the noise and strike a chord with the public. The strategic brand designer will collaborate with group corporate functions and markets to deliver accountably on the following:
- Develop and refine brand guidelines, including logo design, colour schemes, typography, and visual elements.
- Collaborate with marketing and communication teams to ensure brand consistency across all channels, including print, digital, and social media and create designs that expresses our brand personality, and message to its target audience.
- Design brand asset templates such as advertisements, brochures and website elements that align with the brand’s identity.
- Create and implement strategies to enhance brand visibility and recognition.
- Evaluate the effectiveness of branding efforts and make recommendations for improvement.
- Promote a diverse and inclusive work environment through the thoughtful application of brand design principles.
- Develop ideas and strategies that demonstrate insight and innovation in addressing business opportunities and challenges by understanding the business case, stakeholder objectives, and commercial context overview.
- Implementing creative execution during the design stages of projects, under the direction of the Group Head.
- Collaborating with internal teams and external communities, including artists and third-party suppliers such as photographers, illustrators, and animators, to ensure the success of all projects, both creatively and commercially.
- Briefing and overseeing production while paying excellent attention to detail and to the brand guidelines
- Being capable of taking responsibility for owning, shaping, developing and delivering creative commercial projects
Technical Skills
- Expertise in design software, such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Strong understanding of design principles, typography, and colour theory
- Knowledge of digital and print design requirements and best practices
- Familiarity with user experience (UX) and user interface (UI) design concepts
Soft Skills
- Business mindset
- Strategic creativity and curiosity
- Desire for a career that allows you to devise unique ideas and work hard to bring them to life across Group, People, Markets and Businesses.
- Passion and determination to turn ideas and visualisations into finished products
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong problem-solving abilities and attention to detail
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Adaptability and openness to feedback and change
Education & Experience
- Bachelor’s degree in graphic design, visual communications, or a related field is typically required.
- Minimum 3-5 years of experience in a brand design role. Experience working with creative strong agencies preferred
- A strong portfolio showcasing a range of brand design work, including brand identity projects
- Continuous professional development and staying up-to-date with industry trends and best practices are essential for success in this field
