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Jobs in Singapore   »   Jobs in Singapore   »   Brand Director
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Brand Director

Tbwa Singapore Pte Ltd

Tbwa Singapore Pte Ltd company logo

Role

  • Lead and manage global accounts
  • Mentor and guide a team of Brand Managers & Brand Executives
  • Key performance will be linked to the candidate’s ability to retain relationships with existing clients and extend the agencies scope through these relationships
  • Day-to-day project management across all accounts, from conceptualisation through to production and submission
  • Manage project budgets and be accountable for achieving profit margins on all group accounts
  • Oversee resourcing and capacity management of design/creative teams

Key Responsibilities


Operations and Business

  • Risk management of projects in execution and delivery phases
  • Manage profitability of project costs against resource utilisation, able to provide solutions when required
  • Responsible for P&L - sustaining account growth, diversification and profitability
  • Constantly and creatively looking for opportunities to grow the business

Client Management

  • Pro-active client development - drive business conversations to expand business/relationships and anticipate potential strategic & business issues and challenges
  • Establish strong partnership connections with mid to senior clients as go to senior person for solutions and platform for transparency in raising off record ad hoc issues

Strategy

  • Gatekeeper for strategic input, ensuring work and creative briefs align with client objectives
  • Foresee and solve strategic problems and challenges for clients
  • Act as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems
  • In-depth understanding of industry trends and their impact on client and company’s businesses

Creative

  • Partner to the creative team, collaborate confidently, responsible for pushing and selling the best creative solution and quality of work to solve the clients business problem
  • Cognisant of recent award winning works/industry best practices especially relevant to the client industry

Digital

  • In depth understanding of platforms - latest digital and social platforms, channels and format
  • Know when to engage with specialists on client briefs and/or value-adding to the creative product
  • Good understanding of building digital and social-leaning SOWs

People Management

  • Lead effective cross functional interaction and create a conducive environment/culture for the team and client
  • Supervise, train and manage performance of team members
  • Provide clear and nurturing feedback to reporting team

Knowledge & Experience Required

  • At least 7 years relevant experience with a sound knowledge of print, digital and content production processes
  • Leadership experience in managing an account servicing team
  • Sound financial planning and budget management experience

Skills Required

  • Excellent communication skills
  • Excellent relationship management and presentation skills
  • The ability to multi-task and provide holistic leadership support across a range of clients

Attributes

  • Team player with a ‘hands-on’ approach
  • Responsible, with a ‘Can do’, willing and positive attitude to be a support system for our clients
  • Ability to work under tight deadlines with multiple projects
  • An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
  • Reliability, i.e. resilience, confidence, tenacity and maturity
  • Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues
  • Experience working across the tourism, travel, luxury and/or automotive industry, an advantage
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