The Agency
Created in 1982 in Paris, CBA is a global design agency with 12 offices around the world. Our story is all about people; we gather and foster passionate and creative people all around the world. Developing multiple synergies within our network is our strength to bring your brand to life!
What we do? We create positive brands and businesses that engage and empower people in meaningful ways. As designers, we use our craft strategically to give brands extra value. We do this by defining and creating unique expressions and experiences, positioning them to become drivers of change.
Hierarchical position.
- Carries out its function under the responsibility of a Managing Director
Understanding a customer strategy.
- Understand the positioning of the brand, knows its offer, its values and its codes. Masters the target(s) concerned by the problem posed, evaluates the codes and postures of the competition.
- Together with Managing Director and client servicing team, cultivate organic growth by strengthening existing client relationship, understand the brands and markets’ evolving needs
- Study market trends on a national or international scale, monitors the emergence of new artistic trends.
- Observe the appearance of new graphic design tools.
- May accompany the client servicing team to the customer briefing in order to personally understand the customer's intentions.
- Exchange with strategic planning and the client servicing team to deepen customer knowledge, in order to refine avenues for creative reflection.
- Shares with client servicing team on its strategic recommendations, proposes alternatives to optimize them.
- Define the areas of reflection with the strategic planning and/or the commercial unit which will record them in a creative briefing (presentation), presented to the artistic team which will intervene on the file.
Management of creative budgets.
- Identify with the client servicing team looking after the planning, the creative person(s) who will work on the budget concerned, organize a briefing meeting with the commercial team.
- Give food for thought to the designer(s), give them autonomy to experiment with his/their ideas.
- Monitor the evolution of the ideas imagined by the creative team, selects the best concepts created, stimulates and deepens the thinking of the creative team.
- Plan and orchestrates several meetings with the commercial team and the creative team in order to optimize the creative process, while respecting deadlines and objectives.
- Validate creative proposals in consultation with the commercial team.
- Justify the artistic choices, explain the background and relevance of the strategy designed, highlight the competitive advantages of the concepts and possibly present them to the client.
- Refine the creative strategy based on comments from the brand, proposes alternative solutions until the advertiser is satisfied.
- Anticipate the variations and sustainability of the chosen concept.
Supervision of teams and optimization of available skills.
- Lead multidisciplinary teams (creation, development, shooting, illustration, model, documentation, etc.)
- Organize and manage creative teams, distribute skills into teams and assign responsibilities and missions to artistic directors. Assign to artistic directors their assistants and graphic designers, developers and designers.
- Inspire new creative thinking processes and optimize working methods, create new working groups, new teams.
- Recruit and trains its teams, give them the opportunity to develop their skills and promote them internally.
- Recognize their talent and put them forward to test their ability to take more responsibility.
- Plan, organize and carry out evaluation interviews and follow-up interviews.
Setting standard for creative excellence.
- Be the role model to set creative standard throughout creative process, from inspirational creative brief, design process to final output
- Oversee the entire creative process from concept creation to execution and ensure originality and quality output
- Craft compelling case studies to showcase the agency’s capability
- Engage in internal and external meetings or events to endorse the agency’s creative vision
- Continuously develop and expand the agency’s creative capability (e.g. new creative discipline, offerings, tools, workflow etc.)
