As a member of Team Central Provident Fund (CPF), you will play a crucial role in helping over 4 million members save for their retirement, healthcare, and housing needs as well as helping them cope with life’s uncertainties. With a fulfilling career, career growth, and development opportunities, you will be part of a big family of dedicated professionals. Join us and champion financial security for Singaporeans while leaving a lasting legacy.
We are seeking a dynamic and experienced Marketing Technology Specialist to join our innovative team. The ideal candidate will play a key role in managing our marketing technology stack, ensuring seamless integration, and leveraging emerging technologies for enhanced marketing strategies.
What you will be working on
- Oversee the end-to-end management of the marketing technology (martech) stack, including email marketing platforms and data management tools.
- Configure and optimise workflows to streamline marketing processes, reviewing logic, implementing media tags, deploying eDMs, and maintaining platforms.
- Act as a primary liaison between internal teams and external stakeholders for martech-related discussions, fostering collaboration and alignment.
- Stay abreast of market insights and emerging martech developments to enhance the data collection and evaluation processes. Share insights proactively with internal stakeholders.
- Collaborate closely with internal stakeholders to facilitate the smooth ingestion of acquired data into our Board’s data lake, ensuring data integrity and accessibility.
- Maintain the team's martech and data taxonomy, ensuring consistent and accurate data classification.
What we are looking for
- At least 4 years of work experience in marketing technology field or digital marketing agency.
- Good technical proficiency and hands-on experience with Adobe products, specifically Adobe Campaign Standard and Adobe Audience Manager.
- Good experience in managing marketing technology platforms, with a focus on email marketing and data management tools.
- In-depth knowledge of martech trends, innovations, and best practices.
- Familiarity with public sector procurement processes would be preferred
- Strong analytical and problem-solving skills, with the ability to optimise workflows for efficiency.
- Passion for marketing technology and a commitment to staying informed about industry developments.
The successful candidate will hold the corporate title of Manager/Senior Manager, with seniority based on individual work experiences.
What you can expect
- A challenging and rewarding career
- A variety of formal and informal training to enhance your skills in the evolving technology landscape
- Promotion opportunities based on your capability and on-the-job performance
- A friendly work environment with like-minded colleagues to co-create and collaborate together
- A hybrid work model allowing remote work for up to 50% of the time, contingent upon the exigencies of service
- A productive yet growth-oriented workplace with a flexible dress code empowering you to decide your appropriate outfit for the day
- A comprehensive rewards package
- Annual leave and pro-family leave
- Medical and dental benefits
- Access to recreational activities
- Position is on a 1-year full-time contract directly under the payroll of CPF Board with an option to renew, contingent upon confirmation and subject to organisational needs. Additionally, there is potential for emplacement into a permanent position
