OVERVIEW OF THE ROLE
As a Brand Director, you will be responsible for making sure that our brands win with consumers, retailers and in the market to grow sales, share and equity. We win with consumers' preferences in each of the following areas:
1. When they learn about our product
2. When they choose to buy the product
3. When they use the product at home
We are looking for the world's best brand builders who follow one simple concept: "Consumer is boss"
Working in Brand Management at Procter & Gamble means you are a total business owner, maintaining a holistic leadership responsibility on brands. We need someone who is dedicated and who can guide the vision and strategy behind a brand(s) by developing marketing plans and driving innovation. Our Brand Leaders work regularly across multi-disciplinary partners to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day.
WHAT SUCCESS LOOKS LIKE
As a Brand Director, you will have opportunity to work on creating winning strategies for brands, driving the business results. You will lead multi-disciplinary teams (including Sales, Finance, Product Supply, Advertising, and Media Agencies) to collaborate and develop top winning strategies for success.
You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your strategic and integrative thinking. As a Brand Leader you own taking insights from
the data, to set the direction for brand growth.
RESPONSIBILITIES
- Brand equity development
- Business driver delivery
- Consumer understanding
- Data analytics
- Developing partnerships
- Financial management
- Opportunity identification & innovation
- Coaching and training the organization
QUALIFICATIONS
- MBA or Degree qualified with a relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)
- At least 10 years of prior experience in the following areas: Brand Management, brand equity development, business driver delivery, financial management, and opportunity identification & innovation
- At least 5 years' experience in FMCG industry
- Has P&L experience on running a large (>$200-250 million) business
- Must have prior work experience in Beauty care
- Should have worked across multiple APAC Markets
- Must have experience managing design and media agencies
- Excellent forward-thinking, strategic and courageous leadership skills
ABOUT US
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
