WHO WE ARE
Digify is a cloud-based document security and data room software that allows customers to control, protect and track important documents after sharing them. Companies use Digify to protect confidential information for fundraising and due diligence, secure intellectual property, and protect sensitive communications.
Digify is used by more than 450,000 users worldwide.
THE ROLE
LOCATION: SINGAPORE OR WILLING TO RELOCATE
As Head of Marketing, based in our Singapore office, you will lead a team to market B2B SaaS Software products to a global audience. You should have experience in developing cohesive marketing strategies spanning product marketing, lead generation, content marketing, and social media management. A deep understanding and insight into the Digify product and its position in the market will be crucial.
WHAT YOU’LL BE DOING:
- Craft and refine a global marketing strategy for Digify
- Effectively lead a team of marketers to execute the global marketing strategy
- Ensure that marketing goals and objectives are established, monitored, and reported on a regular basis
- Gain and maintain an in-depth knowledge and understanding of the Digify product, its customers, competition, and market segments
- Develop product positioning, value proposition, and messaging that differentiates our product to our key target audiences
- Identify opportunities to reach new market segments and expand market share
- Drive our acquisition funnels and monitor relevant metrics. Recognise trends, troubleshoot issues and proactively identify opportunities to accelerate growth
- Assist in determining the correct pricing strategy/model for our product
- Review partnership strategies to address our markets
- Prepare and manage monthly, quarterly, and annual Marketing budgets
- Plan, execute and manage the upgrade and ongoing improvement of the Digify website for better visitor experience and lead conversion
- Create and implement a sales enablement strategy that equips our sales team with the resources they need to effectively sell Digify's products
- Use data and reports to make evidence-based decisions
WHAT YOU NEED TO HAVE:
- A minimum of 8 years of B2B marketing experience, including at least 5 years in a leadership role
- Technical aptitude with a solid understanding of software development and web technologies
- Deep knowledge of product marketing, lead generation, content marketing and social media strategies
- Proven leadership skills and experience in managing a small marketing team, preferably in a SaaS product company
- Demonstrable experience in executing successful B2B digital marketing strategies on a global scale
- Proven experience in improving product-market fit and driving growth in a technology-based company
- Has previously owned a lead commit, and holds a clear track record of lead growth
- Excellent communication and organizational skills
- Demonstrated deep understanding of the product(s) you have marketed and ability to position them effectively in the marketplace
- Demonstrated ability as a product or technology advocate
- Ability to understand and articulate technical concepts concisely
- Ability to transform knowledge and experience into insight and strategy
Learn more about Digify by visiting our website.
