Responsibilities:
Campaign & Concept
- Lead 360-degree marketing campaigns to boost footfall and sales across TANGS stores and online platforms.
- Drive campaign ideation, creative, activations, digital marketing, PR, advertising, and communications.
- Strategize marketing initiatives for the Home concept, ensuring tailored approaches for customer segments.
- Analyze digital marketing and in-store promotions for enhanced ROI and effectiveness.
- Monitor foot traffic, aligning insights with business objectives for accurate performance reporting.
- Manage marketing budget, ensuring accurate spending records and summaries.
Stakeholder Collaboration
- Coordinate integrated marketing functions for festive campaigns to achieve common goals.
- Foster smooth workflow with internal stakeholders like Merchandising and E-commerce.
- Manage relationships with external agencies and partners to support marketing initiatives.
Communications
- Manage TANGS communications calendar for campaign support.
- Write marketing collateral including e-dms, brochures, OOH, and online banners.
- Work with design team to ensure creatives align with TANGS’ brand positioning.
Project Management & People
- Execute designated business enhancement projects.
- Collaborate with stakeholders to establish project specifications, timelines, and budgets.
- Supervise junior members in the Marketing team.
- Lead by example, promoting best practices in processes and teamwork.
- Any other adhoc duties as and when assigned by your immediate superior.
Requirements:
- Minimum 3 years of consumer marketing experience.
- Experience in retail, shopping mall, F&B, fashion, beauty, or home industries preferred.
- Proficient in digital marketing channels: social media, email marketing, SEO, PPC.
- Excellent project leadership and management skills.
- Strong written and verbal English communication skills.
- Proficiency in Microsoft Excel, social media management, and presentation creation.
- Effective communication and interpersonal abilities.
- Ability to work well under pressure with high initiative.
- Openness to new ideas with a proactive attitude.
- Strong work ethic and professionalism.
