Company Overview
Baby's Hyperstore is a specialised baby store focusing on strollers, car seats, baby cots & highchairs. We aim to provide high quality and safe products for our customers’ child at an honest price.
With a wide selection of baby gears, we seek to provide the best customer experience by fostering connection in all customer interactions through product education, and accurately recommending based on their needs.
Job Responsibilities:
- Create engaging content from ideation, planning, execution to post-production on various social media platforms such as Instagram, Facebook, TikTok and etc.
- Monitoring, evaluating, and optimizing campaign performance within digital ad platforms and identifying trends and insights to achieve maximum revenue and traffic goals
- Working with internal teams (retail, experiences, brand, creative, etc.) to support Baby’s Hyperstore omnichannel strategies and develop a personalized paid media experience
- Ensuring creative standards are upheld across platforms and giving input where needed with creative teams
- Initiate and drive influencer strategy & engagement in collaboration with the Marketing team to leverage social media opportunities
- Track audience preference and generate short video contents/recommend new topics to get a hold of their attention
- Maintain a positive image of the brand at all times
- Contributing to team efforts by accomplishing tasks as needed
Education and Experience Requirements:
- Degree or diploma in marketing, mass communication or equivalent experience
- Possesses at least a Diploma in Marketing or related marketing disciplines
- Minimum 2 years in Social Media Marketing in-house or at media, marketing or advertising agencies
- Experience with management of social media platforms and website content creation
- Creative Storytelling techniques
- Meticulous and organized
- Passionate about and proficient in video editing, and video editing tools, such as Davinci Resolve, Adobe Premier Pro, After Effects
