Develop, plan, execute and monitor online and offline marketing communication activities in support of the different business units.
· Create and develop marketing materials to support marketing campaigns in leads generation.
· Identify and coordinate with media owners, partners and vendors for advertising, editorial and brand building opportunities.
· Liaise and provide timely updates to partners, clients and stakeholders on all marketing communication channels.
· Identify, maintain, and upkeep the databases for membership and leads generation.
· Create and monitor social media initiatives by capturing and analysing data/metrics, insights, and best practices, and continuously seek avenues for improvement.
· Curate relevant content/information on social media platforms to enhance brand identity and engagement with customers in a timely manner.
