About the role :
You will report to the President, running the commercial organisation. You will work closely with Commercial Leaders for developing Marketing strategies in line with business objectives. Your responsibilities will include:
- Leading the APAC marketing strategy and plan in line with company objectives in a context of global expansion.
- Designing, planning, and executing effective marketing campaigns in line with the plan & determining metrics to measure campaign effectiveness
- Managing and growing a highly efficient team of marketing professionals and driving effective coordination with other teams to ensure the smooth delivery of marketing initiatives
- Deliver acquisition marketing plans that optimize for sales and exceed projections.
- Building brand awareness and generating innovative ideas to promote the brand/product
- Creating content strategies based on business objectives, category focus, and audience segment through all channels (online/offline/social)
- Collaborate with senior management to introduce new marketing concepts; be an active and engaged member of the executive leadership team.
- Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
- Managing the marketing budget
Minimum qualifications
- Proven experience (+10 years) in strategic marketing leadership roles within the B2B Fintech and/or SaaS industry.
- Experience managing and mentoring a cross regional marketing team (+10 people)
- Direct experience in Performance Marketing, SEO, Engagement and Acquisition strategies .
- Exceptional track record in developing and implementing marketing strategies that have consistently driven revenue growth.
Preferred qualifications
- Master’s degree in marketing, business administration, or a related field; MBA is a plus.
- Strong analytical and quantitative skills, with experience in analyzing data and using insights to optimize campaigns
- Ability to thrive in a fast-paced and dynamic environment
- Experience in Fintech and/or Payments
