Responsibilities:
- Develop and implement marketing strategies and ensure marketing goals are met
- Monitoring and tracking marketing budgets, including expenditures, return-on-investment
- Administering and maintaining company’s website
- To deliver weekly and monthly reports – Analyze reports to determine the efficacy of campaign
- Planning and monitoring the ongoing company presence on social media (Facebook, LinkedIn and etc)
- Optimise all assigned campaigns in the form of Google Ads, Facebook Business Manager campaigns
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Maintain partnerships with media agencies and vendors
Requirements:
- Diploma/Degree in Communication / Marketing / Business or equivalent
- 2-3 year working experience is an advantage but not a must
- Preferred knowledge or skills: Search Engine Marketing, Social Media Paid Advertising and CRM System
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Familiar and fluent with marketing tools including Google Analytics, WebTrends etc.
- Good knowledge of web creation tools/platform (e.g. Adobe Suite, WordPress, Umbraco, HTML etc.)
- Excellent understanding of digital marketing concepts and best practices
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
