The Senior Marketing Executive will play an integral role in the development, execution and measurement of marketing & eCommerce initiatives in line with Corporate strategy and Business initiatives. The successful candidate will effectively promote AMETEK Businesses through integrated marketing campaigns or eCommerce to improve brand awareness, generate/nurture leads and contribute to business growth.
Responsibilities:
- Develop effective, competitive marketing & eCommerce initiatives leveraging BU portfolio’s position in the marketplace and translate initiatives to day-to-day tactics for execution
- Initiate and execute cross BU marketing activities to promote AMETEK solution in the marketplace through social media, webinar, email, tradeshow, seminar, customers days and etc.
- Work closely with BU and global eCommerce team to implement eCommerce strategy and grow eCommerce business in the region
- Build marketing ecosystem in the region with appropriate infrastructure, and track, analyze and report out financial impact of marketing effectiveness
- Stay abreast of industry trends in the region, digital landscape and new tactics
- Support other Corporate functions to promote strategic initiatives
Requirement:
- Bachelor's degree in Marketing, Business, Communications or Technology
- Work experience within an industrial B2B market environment
- 4-6 years hands-on experience with demonstrable digital marketing experience around website SEO/SEM, social media, video marketing, emailing and display advertising campaigns
- Knowledge of website analytics tools, CRM platforms, eCommerce platforms, and an overall data-driven approach to marketing
- Experience in a cross functional or highly matrixed organization
- Good time management and problem-solving skills, with the ability to multi-task in a dynamic working environment
- Excellent communication and presentation skills
- Independent, proactive and self-motivate
