Job Purpose
What the job should do?
- Regional scope to develop and oversee execution of the marketing plan covering IWM brand, traditional and digital marketing as well as leading initiatives to create a delightful customer experience.
- Key areas to be covered under this role:
a. Regional scope to develop and oversee execution of the marketing plan
b. Covering IWM brand
c. Traditional campaign marketing
d. Digital ‘always-on’ marketing
e. Leading initiatives to create a delightful customer experience
f. Forging and managing partnerships to leverage third-party offerings
To whom or what it should be done
- The role would be reporting to the Head of Group Islamic Wealth Management
How it supports the business
- IWM targets achieved
- Speed to market
- Increase in awareness and recall of IWM
- NPS score for IWM customer journeys
Job Description
- Marketing strategy
Develop and implement a comprehensive regional marketing strategy aligned with organizational goals and aimed at promoting Islamic wealth management products and services
Oversee digital marketing efforts including online advertising, social media, email campaigns and other digital channels to reach target audiences effectively.
- Brand management
Oversee and maintain the organisation’s brand image, ensuring consistency and alignment with Islamic Finance principles
- Customer acquisition and retention strategies
Develop and implement strategies to enhance the customer loyalty and retention, focusing on delivering excellent customer experiences.
- Event management
Plan and execute events, conferences, and other marketing initiatives to enhance brand visibility and engage with clients.
- Customer experience
Measure CX through NPS and other relevant means. Design and enhance customer journeys in partnership with key stakeholders in order to reduce friction and increase customer delight.
Job Requirement
- Degree in marketing, MBA with focus in marketing and customer experience; knowledge in Islamic Wealth management would be advantageous but not essential
- 10-20 years experience in marketing including exposure to wealth management
- Chartered Institute of Marketing certifications would be advantageous
- Marketing experience in wealth management
- Islamic banking experience advantageous but not essential
- Strategic vision
- Leadership skills
- Understanding of wealth management products
- Strong presentation and communication skills
- Passion for customer experience
- International experience would be a plus
- Ability to lead a decentralized team
