Loved by over 220,000 users, Geniebook is Singapore’s largest online learning platform for English, Mathematics and Science (EMS) syllabi, with Chinese being our newest subject offering and Geniebook CAMPUS at United Square our latest hybrid learning programme. From AI-personalised worksheets to live classes and real-time teacher chats, Geniebook presents a powerful suite of learning products and innovations designed to help students accelerate their academic performance. Join us today to inspire a new generation of learners!
Job Description:
Main Responsibilities
As Brand Manager, you will play a key role working closely with Marketing, Design, Product and extended teams to build a highly distinctive and relevant Geniebook brand. You will raise the bar for brand marketing in EdTech, champion the brand to achieve acquisition and engagement goals, with a clear purpose to help more students learn smarter and do better.
Your key responsibilities include:
- Execute effective end-to-end campaigns to generate awareness and engagement.
- Lead collaborations with like-minded brands and industry partners.
- Nurture a vibrant community of Geniebook students & parents, engaging them through an exciting line-up of online and offline activations.
- Innovate original brand programming and content, particularly short-form videos.
- Strengthen Geniebook’s brand expression across relevant platforms and touchpoints.
- Collaborate extensively on strategic business-level or inter-departmental projects.
- Managing and prioritising multiple projects to deliver them on time.
Requirements:
- Degree/Diploma in Communications, Marketing or equivalent.
- 6-8 years of Brand Marketing/Communications or relevant experience.
- Track record of building communities and/or leading effective campaigns at high growth startups or companies in the education/learning segment is a plus.
- Digital native, with a superb brand sensibility in storytelling, design and writing.
- Enthusiastic, outgoing personality comfortable with engaging diverse audiences.
- Proactive team player who is an excellent communicator.
- Organised with a clear ability to work methodically and meet timelines.
- Ability to stay focused, positive and objective in a dynamic environment.
