Roles and repsonsibilities
· Content Creation:
o Write clear, concise, and engaging copy for a variety of marketing materials, including but not limited to website content, blog posts, social media posts, email campaigns, product descriptions, and advertising copy.
o Ensure that all content aligns with the brand's tone, style, and messaging guidelines.
· SEO Optimization:
o Incorporate SEO best practices into your writing to improve search engine rankings and drive organic traffic.
· Conduct Research and Fact-Checking:
o Conduct thorough research on assigned topics to gather accurate and up-to-date information.
o Verify facts and ensure content is reliable and credible. keyword research and use relevant keywords strategically in your content.
· Editing and Proofreading:
o Review and edit your own work for grammar, punctuation, spelling, and clarity.
· Content Strategy:
o Collaborate with the marketing team to develop content strategies that align with marketing goals and target audience needs.
o Participate in brainstorming sessions and contribute creative ideas for content campaigns.
· Analytics and Improvement:
o Monitor the performance of written content, analyzing metrics and user feedback.
o Use data-driven insights to make improvements and adjustments to content strategies.
· Brand Consistency:
o Uphold and reinforce the brand's tone, style, and messaging guidelines in all written content.
o Ensure consistency in messaging across various communication channels.
Job requirements:
· A degree or diploma in Journalism, Communications, Marketing, or a related field.
· Proven experience in copywriting, content creation, or a related role.
· Strong portfolio showcasing a variety of written work.
· Proficiency in grammar, punctuation, and language usage.
· Knowledge of SEO best practices is a plus.
Familiarity with digital marketing tools is beneficial.
