Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Growth Marketing Manager (Singapore)
12 months fixed term contract
As the Growth Marketing Manager, you'll work with the APAC division of one of the largest video-sharing platforms with a growing community of video creators and consumers. Your work is instrumental in identifying opportunities to develop the Creator Community in the region and will result in more Creators considering video-sharing as a platform for growing their audience and expressing their creativity.
You’re someone with an experimentation mindset and will be leading growth marketing initiatives to accelerate creator growth and retention in key markets. Working closely with product marketing managers, data scientists, strategists and experts, you will be evolving our approaches and providing growth hacks and solutions to transform the business.
Role:
- Develop acquisition and retention strategies to drive product adoption and growth via our own and operated platforms (e.g. in-app notifications, email)
- Analyse marketing and product funnels to identify opportunities and build audience segmentation to drive step-changes in creator and revenue growth.
- Define marketing channel mix and use lifecycle marketing principles to create personalised and engaging experiences for creators.
- Design and execute campaign strategy by working closely with agency partners and internal stakeholders to develop creatives and content.
- Generate and structure plans to execute projects, manage project priorities and allocation of resources within the project.
- Monitor and analyse key metrics and KPIs for growth and lifecycle marketing campaigns, such as product adoption rate, open rate, click-through rate, conversion rate, retention rate, churn rate, etc.
- Collaborate with global, regional, local and cross-functional teams to design growth experiments and A/B testing initiatives, leveraging user feedback and behavioural data to inform iterative improvements and optimise the product-market fit.
- Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.
You:
- Bachelor's degree or above, 5+ years of professional experience with at least 2-3 years of experience in growth, performance or lifecycle marketing strategy.
- Two+ years of experience in the technology industry or a deep understanding of the technological landscape is a nice to have but not an imperative.
- Strong understanding of growth concepts, user journey optimisation and experimentation frameworks with hands-on experience in developing marketing campaigns based on personas and segmentation cohorts
- Creative expertise, understanding of creative strategy and production process
- Understand the attribution of marketing data (e.g. multi-touch attribution, cannibalisation optimisation, marginal efficiency, etc.)
- Experience with marketing automation and CRM platforms, a deep understanding of marketing measurement and revenue models (e.g. LTV, ROI etc.) is a nice to have but not an imperative for this role.
- Passion for the web video/video-sharing ecosystem and digital culture. Understand video-sharing platforms its creators and identify opportunities to celebrate the creator community.
- Strong project management, ability to work across project teams on several projects at once, and previous experience working with agencies
- Sensitive to data with strong analytical skills, maintains curiosity and self-motivation, excellent communication skills, ability to cope with work pressure, have top-level awareness and ability to pinpoint and overcome challenges.
- Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.!
