Job Summary:
We are seeking a Marketing Manager to help our marketing efforts and drive the positioning and messaging of our products. The successful candidate will develop and implement marketing strategies, oversee product launches, help enhance brand awareness, and manage online and social content. The role requires a strategic thinker with a very hands-on approach, capable of translating product details into compelling narratives that resonate with our target audience.
Key Responsibilities:
Marketing Strategy:
- Develop and execute marketing strategies to enhance brand visibility and market share.
- Oversee the implementation of marketing campaigns, evaluating their success and making necessary adjustments for optimization.
- Help prepare presentations, collateral marketing materials, sign & logos, etc for Company marketing purposes
- Assist in designing and managing trade show booth marketing materials
Product Marketing:
- Craft compelling messaging and positioning for our products.
- Assist with product launches and collaborate with cross-functional teams to ensure successful execution.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Develop high-quality content, including blog and social posts, white-papers, and case studies, to drive engagement and lead generation.
- Manage online presence, including website updates and social media platforms, to ensure consistent and impactful brand representation.
Performance Analysis:
- Monitor, analyze, and report on the performance of marketing initiatives to assess ROI and effectiveness.
- Utilize data-driven insights to inform decision-making and strategy refinement.
- Work closely with sales, product, and customer success teams to align marketing strategies with business objectives.
- Engage with partners, customers, and industry influencers to amplify brand presence and build relationships.
- Bachelor’s degree in Marketing, Business, or related field;
- Strong interest in marketing, preferably in the technology, identity management or gaming industry.
- Experience in developing and implementing effective online marketing strategies.
- Strong understanding of market dynamics and the ability to translate complex product information into compelling narratives.
- Excellent communication, presentation, and interpersonal skills.
- Proficient in marketing automation tools and data analytics.
Remuneration:
- Competitive start-up compensation, health insurance and company ESOP
Inspiring Work Environment:
- A collaborative, inclusive, and supportive work culture lead by founders with experience managing teams from global firms
- The chance to contribute to meaningful initiatives focused on enhancing online experiences for the younger demographic.
- Work directly with the founders to create meaningful impact, quickly
Professional Development:
- Gain practical experience in the startup and technology fields
- Opportunities for fast learning and career growth in a dynamic and evolving sector.
- Exposure to a variety of marketing challenges in the technology and gaming industry.
- Mentorship and guidance from industry leading lawyers and safety practitioners in the data privacy, trust & safety and legal fields.
