We are hiring for a client-facing role with integrated buying, planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. This role opens up your world to the beauty of media in the advertising world. You will pick up skills on how to creatively integrate both traditional and digital elements into the overall media mix of advertising campaigns while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives.
If you are known to be meticulous, strong with numbers and curious about the media world, we want to talk to you!
Expectations of a Media Executive:
1. Planning
- Partner your Planner to develop media plans with clear rationalization, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional levels
2. Buying
- Negotiation with media owners for better rates and value adds
- Booking of ads and setup of digital ads– both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
- Competitive monitoring for offline media (ADEX) and digital media tracking
