Job Responsibilities
- Be responsible for development, management, and optimisation of all paid media such as paid search, programmatic, native advertising, and paid social campaigns
- Implementation of A/B testing tactics to maximise the impact of paid performance activity
- Performing keyword and audience-specific analyses and helping to optimise to the most efficient targeting combinations
- Familiar with Google creative studio to run and implement multiple creatives for a single campaign
- Work with media agency to generate new paid search campaigns, ad groups and develop keyword lists
- Leverage insights from analytics platform to make changes to paid search campaigns
- Generate weekly reporting and recommend optimisations required
- Maintain records of creative assets and internal documents that track proposals and campaign execution
- Manage campaign budgets and administration of invoices
- Work closely with the wider digital team and Product Managers
Job Requirements
- Bachelor’s degree with minimum four to five years of experience working in Marketing, A&P, Marketing Communications in Tourism/Hospitality industry
- Strong working knowledge in paid media, channels including paid search, paid social and display. Hands on experience in these areas alongside managing platforms
- Google Ads, Display and Search accreditation and experience will be an advantage
- Good with Microsoft Excel and PowerPoint
- An active interest in everything digital and industry trends
- Good pulse on new media trends especially the fast-evolving digital and social media
- Strong proficiency in written and spoken English language
- Excellent written and oral communication, presentation and interpersonal skills
- Strong negotiation and people skills
