Branding and Communication Manager
BGC Group is re- establishing and re-focusing our brand. If you are looking for a tough challenge, this is your chance to help a company enhance and build our brand into the National and Regional brand that says "We care about your Success”. Please apply so that we can have a conversation.
The Job
- A strong and creative communicator who can work with the CEO and COO to re-align and then focus our brand starting from the very basics.
- Strategize with C-suite team to prioritise the various plans to be executed with the alignment worked out.
- Knowledge of measuring the effectiveness of branding and communication strategies or any relevant actions taken. Able to analyse key performance indicators, KPI’s to make data-driven decisions and continuously improve the brand's impact.
- Craft compelling narratives and key messaging for various channels by showcasing the company's strengths as a provider of Recruitment services, contingency workforce and HR outsourcing solutions.
- Utilize social media platforms to engage with the target audience and build a positive brand image while managing the company’s online presence including our own website. Monitor and respond to online reviews and feedback.
- Develop/Create content that resonates with clients and candidates in the recruitment industry (Addressing their specific needs and challenges) including blog posts, articles, traditional media and visual content.
- Plan and coordinate events, both virtual and physical, to promote the brand and engage with the target audience while representing the company at industry conferences and networking events.
What do you need to have
- Strong track record of helping a company or companies in their branding journey by taking a brand and turning it into a National and Regional brand that is well defined and focused.
- Passionate and Creative.
- Excellent communicator.
- Willing to learn and dare to fail.
