Objective of role:
Reporting to CEO, Southeast Asia, Australia & Korea, the key responsibility for this role is to
define and implement brand marketing and communication strategy for the SEA & Australia
markets, working collaboratively with Headquarters and regional stakeholders.
You will build a global Valentino community, engaging and transmitting the Maison’s brand
DNA through clearly defined marcom actions in alignment with brand guidelines and close
collaboration with internal teams including retail, crm, merchandising, visual merchandising
and finance to define marketing priorities and to achieve business goals.
Key accountabilities:
• Ambitious and creative development and implementation of marketing and communication
strategies to elevate and strengthen brand awareness within the SEA & Australia regions
• Deliver strategic plans on calendar for PR, media, marketing and events to enhance the Maison
brand identity, amplify our position and alignment with the arts and culture community, and to
romance, engage and recruit new prospect audience to business
• Drive a digital-first marketing strategy and local 360 action plan to support all product categories
including ready-to-wear, leather goods and accessories, soft accessories and bijoux
• Develop and implement innovative brand and product PR strategies and tactics in line with
global branding strategies and communications calendar
• Work in close collaboration with Head of CRM & Clienteling and team to develop third party
partnerships so as to expand brand reach and to communicate effectively to new audience
segments
• Appoints and manages PR agencies to identify opportunities for the brand in market and to
lead with the goal of achieving brand results through all projects and undertakings
• In constant review of all strategies with CEO and functional head of departments at a regional
and global level and to implement plans on time within budget
• Build and maintain excellent relationships with all key regional editors and talents as the brand
ambassador of the Maison
• Responsible for leading the marcom team, elevating their competencies and individual
development to ensure personal and professional growth and success in driving regional
marcom activities
• Manage the annual regional marcom budget
• Sensitive to luxury marketing trends and competitor activities
Key Attributes:
• Minimum 10 years of experience in a managerial capacity within the luxury fashion industry
• Strong knowledge of the SEA & Australia markets
• Flexible and agile to work in an environment with a multi-faceted matrix to drive PR,
marketing and communication strategies
• Strategic and creative thinker with an acute sense of luxury
• Passionate about arts and culture
• Aspirational leader with a growth mindset and ambitious approach to achieving brand
excellence
