About Us
Collinson is a global loyalty and benefits company.
We use our expertise and products to craft customer experiences which enable some of the world’s best known brands to acquire, engage and retain the most demanding and choice-rich customers. In particular, our unique expertise and insight into high earning, frequent travellers allows us to create products and solutions for our clients that inspire greater customer engagement to drive more profitable relationships, enrich their travel experiences, protect what matters and assist in in times of need.
While specialising in Financial Services, Travel and Retail, we also support clients in multiple sectors. We have worked with over 90 airlines, 20 hotel groups and more than 600 financial institutions and banks, with clients including Accor Hotels, Air France KLM, American Express, British Airways, Cathay Pacific, Diners Club, Mandarin Oriental, Mastercard, Radisson Hotel Group, Sephora, Visa and Vhi.
We take our 30 years’ experience working with these kinds of household names in over 170 countries, and help our clients to deliver the smarter experiences it takes to differentiate their propositions, and help them win deeper devotion with their customers.
Collinson is a privately-owned entrepreneurial business with 2,000 passionate people working in 17 locations worldwide. Our solutions include Priority Pass, the world’s best known airport experiences programme, while we are also the trusted partner behind many of the leading financial services, airline and hotel brand’s reward programmes and loyalty initiatives.
Purpose of the Role
As the Product Marketing Manager, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services. This will entail developing effective go-to-market strategies, crafting compelling messaging and content, determining pricing and packaging strategies, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.
Key Responsibilities
- Craft product narrative, positioning, segmentation, and align communication with partner teams.
- Lead go-to-market planning, coordinating global and regional launches effectively.
- Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
- Take ownership of the entire product marketing lifecycle, including messaging, pricing, competitive intelligence, and market research, for a new product launch.
- Analyze the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
- Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
- Collaborate with sales, services, and consumer insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
- Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
- Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
- Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
- Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development.
- Manage user research efforts, utilizing quantitative and qualitative analysis for synthesizing results and sharing findings within the organization.
- Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
- Monitor industry trends and competitive shifts, optimizing and adjusting product positioning, marketing messaging, and product investments accordingly.
- Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.
Knowledge, Skills and Experience Required
- Proven experience in Product Marketing
- Data driven and results oriented
- Proven success developing and delivering product positioning, value propositions, and narratives
- Comprehensive understanding of the product development and go-to-market process
- Understanding of the technical aspects of product development
- Developed interpersonal skills with the ability to listen and socialize ideas across functions
- Ability to channel the voice of the customer into practical recommendations
- Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
- Ability to translate technical specifications and capabilities into customer and business value statements
- Strong structured problem-solving skills and attention to detail
- Excellent project management, organizational, analytical, and creative thinking skills
- Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
- Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others’ work
- Experience in the travel industry is a plus
