Mission of the role: The E-commerce marketing lead is responsible for the management & optimization of our e-commerce/shopify websites. He/She must be able to conduct data analysis to generate data-driven market insights, to then work with various teams to implement and increase both revenue & profitability of the shopify websites.
Job Duties and Responsibilities:
- Work closely with internal stakeholders to plan and optimize our existing e-commerce brand exposure and performance.
- Serve as the primary liaison between our company and the external agency tasked with developing our e-commerce portals. Ensure that project timelines, budget constraints and quality standards are met.
- Maintain the online e-commerce portals including but not limited to items daily maintenance, stock management, campaign execution, and price updates.
- Prepare and create product listings on the Shopify platform. Ensure functionality on a daily basis by doing website checks.
- Produce weekly, monthly, quarterly, and yearly reporting on key e-commerce KPIs (sales, conversion rate, traffic, etc.) including forecasting, profit/loss, and useful market insights to the leadership team.
- Analyze the past campaigns in order to improve marketing effectiveness and ROI.
- Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as online marketing activities of immediate competitors.
- Conduct market research and stay up to date with the latest E-commerce trends/marketing strategies and execution in order to increase online sales
Requirements:
- Degree In Business, Marketing, or other relevant fields
- Minimum of 3 years of relevant work experience in E-Commerce with at least 1-2 years of experience handling Shopify
- Experience working with media-buying platforms (Facebook, Bing, Google Ads) would be an added advantage
- Familiarity with Shopify platform and E-commerce usability
- High degree of business acumen with experience analysing data and doing sales forecasting
- Excellent project management skills, with the ability to manage multiple competing priorities in a fast-paced environment
- Self-starter and able to work effectively independently
- Attention to detail
