We are looking for an exceptionally motivated and talented Sr Marketing Manager to join the marketing team at Amazon Fresh Singapore. This team is responsible for data-driven and creative marketing solutions to reach relevant customers for Amazon Fresh. In this role, you will be responsible for conceptualizing and implementing marketing campaigns to target potential Fresh customers and drive them through the funnel. You will have a strong customer focus and analytical skills. You will develop marketing strategy and help execute, and deliver on detailed plans, timelines and communicate to leadership on impact. Everyone on the team needs to be entrepreneurial, wear many hats and thrive in ambiguity.
The ideal candidate will have strong e-commerce and marketing experience in FMCG, with strong customer backwards intuition. You will have experience managing paid and free marketing channels, customer lifecycle, budget management and A/B testing. You will need to thrive and deliver results in an ambiguous, and fast-paced business environment, operating across multiple teams and levels in the organization. High judgment, customer obsession, ability to influence and analytical talent are essential to success in this role.
Key job responsibilities
The Sr Marketing Manager will be focused on:
* Develop entire marketing strategy to drive Amazon Fresh business in Singapore .
* Own and drive customer acquisition and retention goals. Have a thorough understanding of customer metrics and create action plans to manage continuous improvement initiatives.
* Build a traffic plan across marketing channels, working with an agency to deliver on plans (including email, onsite, paid search, PR, paid social, display)
* Create and drive roadmap for customer experience including usability studies, surveys, onsite promotions and A/B tests.
* Analyzing campaign performance metrics, reporting on data and work on areas for improvement.
* Lead Tier 1 events on Fresh including Prime Day and Black Friday
* Work with product team to develop and improve CX and personalization.
* Working closely with Marketing & Country Leads to create original content or make significant impact on business.
Basic qualifications
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
Preferred qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
