Our client is a publicly listed Internet holding company with a group of over 6,000 employees. The internet-related business segment consists of approximately 200 individuals, with 40% dedicated to research and development. The core products are gaming platform apps that offer a collection of over a thousand games. They boast 15 million registered users, 900,000 daily active users, and 500,000 paying daily active users.
Key Responsibilities:
Strategy and Excellence:
- Via Insights of market positioning and competition, develop digital marketing strategies and operational roadmaps that deliver marketing objective over varying timeframes.
- Own the end to end performance and efficiency of all performance marketing channels and benchmark against competitors or industry standards.
Collaboration and Innovation:
- Work closely with internal stakeholders for a holistic approach in all initiatives.
- Partner with media partners to localize and align end to end paid media initiatives with marketing priorities and opportunities.
- Via close partnership, deliver innovative and best in class user experiences, and strengthen our market position and leadership.
- Have deep understanding of Ad Tech industry and lead product/tech team for disruptive marketing techniques.
Insights and Measurement
- Provide data-driven marketing insights that can deed the whys and hows of conversion-driven growth.
- Deliver incremental and quantifiable improvements in business results and consumer satisfaction.
Automate and standardize cross-department workways through standard operating procedures.
Required Skills and Qualifications:
- At least 10 years of proven digital and/or performance marketing experience, ideally in a multinational, technology, or e-commerce company.
- Marketing/ Economics / Business Management related bachelor’s degree is required; an MBA or Master degree is a strong plus.
- Solid practical knowledge of performance marketing channels and tools (SEM, UAC,GDN, Facebook, TikTok)
- Strong business acumen and proven project management skills.
- Able to engage and influence internal stakeholders at every level of the organisation.
- Self-motivated, highly adaptable and comfortable in a fast changing and fluid environment.
- Excellent planning and organisational skills.
- Able to leverage data points and market analysis to form actionable insights and give recommendations.
If you are interested in this position, please send the word format resume to [email protected].
SHAO TSENG-YU
Registration: R2096392
EA Number : 22S1001
