Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
Disney Consumer Products represents a multi category business from Apparel to Furniture, School Bags to Toys, Tissue Paper to Cosmetics we are present in over 100 categories. Ours is a licensing model, wherein we work with a wide spread of partners which include Local Distributors to Large MNC’s – whom we refer to as our licensees. They take up rights for using our popular stories and characters on their product to drive a business objective. As a responsible global company, we mandate our partners to maintain globally acceptable standards of manufacturing and sourcing.
Cross Border Strategy
China being the hub of manufacturing and a key growth market with a large number of licensing partner eager to expand their business to Southeast Asian and South Asian countries, represents a large business opportunity. We would like to deploy a resource to help us work with these partners. Given the China partners are based in China, we're looking for a driven individual who is comfortable traveling to China and other Southeast markets frequently to drive market entry and deployment.
A key role within the Disney Regional Brand Commercialization SAMENA (South East Asia, South Asia and Middle East) team that will encompass the management and delivery of Cross Border programme - from participating in the setting of regional Cross-Border strategy and implementation plan, through to collaboration & co-ordination with the Disney APAC and country team, to ensure the most effective & efficient routes to market are identified and secured to enable the successful launch of the projects in a key markets across SAMENA.
Responsibilities:
- Achieve Cross-Border Commerce Revenue Target as per AOP
- Drive market entry and successful deployment of China licensees in SAMENA
- Facilitate discussion between China partners and local distributors/retailers to maximize the business
- Identify white spaces that can be filled through China-based Licensees in SAMENA, working closely with local category teams
- Set up and drive discussions from on-boarding to periodic updates between China partners and SAMENA (Southeast Asia+India+Middle East/North Africa) local teams.
- Maintain trackers, catalogue, other useful information for easy accessibility by the local SAMENA teams.
- Keep track of the latest product trends across categories and share updates with the SAMENA team periodically.
- Bridge the language gap between China partners and SAMENA Disney Team and/or Partners.
- Pre-empt supply chain challenges that may arise due to socio-political impacts, raw material costs, China internal situation etc.
Requirements:
- Commercial and or marketing experience across several key markets in SAMENA, sales/marketing background preferred
- At least 6-8 years experience in consumer products, FMCG, and or retail background
- Commercially focused and comfortable with achieving targets and objectives laid out
- Degree in business studies, marketing or a related field
- Good oratory skills with ability to present and facilitate internal and external meetings in both English and Mandarin
- Strong with numbers and have a well-developed understanding of commercials - margins, value-chain etc.
- Builds relationships - Establishes external relationships with key stakeholders. Engages colleagues across the Disney organisation to optimise performance
- Well-organized individual with strong work ethics
- Strong bias for action and ability to work under tight deadlines
- Resourceful - ability to find solutions to help move things along
- An excellent proficiency and command of spoken and written English and Mandarin Chinese language is required
- Role involves international travel
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
