Responsibilities
- Conduct competitive research, determine platforms, benchmark, identify messaging, and develop a social media strategy.
- Develop, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community engagement.
- Set up and optimize company pages within each platform to increase company social content visibility.
- Make sure all user-generated content is moderated according to the community's moderation policy.
- Create syndication schedules and editorial calendars.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players, and coordinate actions.
Requirements and skills
- Proven minimum 2 years of working experience in social media marketing or as a Digital Media Specialist
- A background in content writing, WordPress, editing (photos/videos/text), presentation, and communication will be preferred.
- Experience with social networking and knowledge of social analytics tools.
- An understanding of WordPress and search engine optimization.
- Knowledge of online marketing and major marketing channels
